About Us
About Us
On a mission to reveal beauty from the inside out, Alicia Joy is a clean beauty line that leads with joy and love. Our products are natural and clean, with a fully organic and vegan skincare line for the on-the-go beauty.
Our Founder
Alicia Joy Scarborough is a visionary entrepreneur, strategist, and creative force behind Alicia Joy—a beauty and lifestyle brand rooted in authenticity, modesty, intention, and joy. With over 18 years of experience helping others build breakthrough businesses and bold ideas, she brings that same passion and precision to the beauty space—where confidence meets simplicity and glam.