
About Us
We are a clean lifestyle and beauty brand that leads with joy, love, service, and compassion. Our products and services are tailored for the on-the-go beauty novice as we are on a mission to reveal beauty from the inside out.

Our Founder
Alicia Joy Scarborough is a visionary entrepreneur, strategist, and creative force behind Alicia Joy—a beauty and lifestyle brand rooted in authenticity, modesty, intention, and joy. With over 18 years of experience helping others build breakthrough businesses and bold ideas, she brings that same passion and precision to the beauty space—where confidence meets simplicity and glam.